The creation of the boutique is a story within itself. Alyson Johnson and Kacey Cargile decided it was their dream to open a store together after meeting and working the same retail job.
"Working, we spent every Monday together. While most people hate Mondays, it is our favorite day of the week because Mondays brought us together," said Cargile.
Johnson and Cargile dug deep into their backgrounds to create the perfect name for the store.
"One day we were sitting together, brainstorming different ideas for a name, and Alyson said, "Hey, what was the name of the first street you grew up on?" When we put them together, it turned out to be Esther Penn," said Cargile.
Opening Oct. 1, the mission of Esther Penn is to bring a cool city vibe to Fort Worth. Their demographic ranges from the college student to the everyday woman.
Both said they have compatible style, but their own personalities will make the merchandise selection unique.
"Present day, our style is pretty similar, but we put our own twist on it with who we are," said Cargile.
Johnson and Cargile have been to market in Dallas and Las Vegas in preparation for the grand opening.
Customers can look forward to brands such as Dolce Vita, One Teaspoon, Flynn Skye, Yellow 108 and brands from Australia such as Tiger Mist.
"Our theme with the store is to have trendy pieces that go in and out of your closet, styles that change with the season, and to also have classic staples. Items you want to invest more money in because you will wear them a couples times a week," said Cargile.
The price point of Esther Penn is $45-150, making it affordable and fun for anyone to shop there.
The boutique will not only be exclusive to clothing but also accessories such as jewelry and shoes.
Johnson said they went on a search looking for different jewelry designers that aren't mainstream.
"We found several different artists with handmade jewelry lines to bring in something different," said Johnson.
Esther Penn's goal is to expand locations and reside in most major cities in Texas.
A grand opening party will be held on Oct. 2, so stayed tuned on Esther Penn's media outlets for more information.-Lexi Johnson
estherpenn.com
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