Fort Worth Barber Shop at W Durable Goods

Passersby often do a double-take when driving by Jonathan Morris’s trendy Fort Worth Barber Shop on Lovell Avenue. The antique store-turned-barber shop keeps a steady pace of customers, thanks to street-facing double garage doors, a brick façade, comfy leather couches and some of the only licensed barbers in town. In fact, the shop is so busy, there’s little time for accepting walk-ins. Hence a special collaboration Morris launched this month with local leather maker W Durable Goods. Every Tuesday – Saturday from 10 a.m. to 6 p.m., Fort Worth Barber Shop will have a barber chair at W Durable Goods’ Foch Street brick and mortar where a licensed barber on duty will accept walk-ins. The Pop-Up Parlor will be in the front window display offering the full range of services including men’s cuts for $28, hot towel shaves for $33 and beard trims for $18. Morris says the Pop-Up will start with one barber on Sept. 1 with plans to add another by the end of the fall.  
Fort Worth Barber Shop at W Durable Goods, 901 Foch St.,