How Neiman Marcus is Using Tech to Enhance Shopping

Neiman Marcus

The much-anticipated new Neiman Marcus Fort Worth store opened Feb. 10 at The Shops at Clearfork. The Dallas-based retailer partnered with several companies on the 95,000-square-foot store, including San Antonio-based Alamo Architects – the same firm behind Neiman Marcus at The Domain in Austin. President and CEO of Neiman Marcus Group, Karen Katz, describes it as “the store of the future.” It’s a well-deserved description as technology abounds throughout the store.
It starts out simple. Digital directories at store entrances have touch screens that allow shoppers to search for the locations of departments, designers and vendors. But things get much more advanced the second customers step foot into the expansive first-floor cosmetics and fragrance department. Eight Memory Makeover Mirrors, from MemoMi Labs, record brand ambassadors applying makeup applications to customers. Short videos, categorized by face, eyes, cheeks and lips, create a personalized step-by-step guide for use at home.

Upstairs, two Memory Mirrors record 360-degree views of customers trying on clothes. Shoppers can record themselves in two different looks before comparing side-by-side videos. A Sunglass Mirror in the eyewear department provides the same technology. In CUSP, shoppers can shop to their own background music by using the Rockbot app – the modern-day take on a jukebox. Customers download the free app and choose from a selection of songs to play across the second floor while shopping or trying on clothes.
“Neiman Marcus Fort Worth promises to deliver the perfect balance of innovative technology with the service and incomparable fashion and luxury that has been the signature of Neiman Marcus for 110 years,” Katz said.

Neiman Marcus Fort Worth
5200 Monahans Ave.