Fort Worth at SXSW: A Look Back

Austin got a flavor for Fort Worth's work in music, art, technology and more.

Fort Worth now is different from Fort Worth then. That’s the message that was on display at the Fort Worth Now house at the South by Southwest Conference and Festival in Austin. Local players like Visit Fort Worth (formerly the Fort Worth Convention & Visitors Bureau), the Fort Worth Chamber of Commerce (FWCC), the City of Fort Worth, Bell Helicopter, Niles City Sound and Firestone & Robertson Whiskey partnered on a two-day Fort Worth activation show March 13-14. The goal? Showcase how the city is moving forward in art, music, film, business and tech. More than 2,000 people visited the Fort Worth house over the span of the two days. Visitors found a who’s who of Fort Worth creative talent, including a Fort Worth Barber Shop pop-up by Jonathan Morris, Daniel Wright on hand with W Durable Goods and whiskey tastings by Firestone & Robertson Distilling Co. Fort Worth musical talent performed throughout the weekend as well, including Abraham Alexander, Quaker City Night Hawks and Grady Spencer & the Work.

The weekend kicked off with one of Mayor Betsy Price’s favorite activities — a 15K bike ride from Mellow Johnny’s Austin to the Fort Worth Now house at Fair Market.

“It’s an exciting time to live here, do business and visit,” said Bob Jameson, Visit Fort Worth president and CEO. Jameson said that SXSW was the perfect platform to start telling the “next chapter of the Fort Worth Story.”

Fort Worth Now also hosted panels, including a spotlight on Texas filmmakers and a discussion on urban air taxi. One of the biggest hits of the event was a simulated urban air taxi from Bell Helicopter.

Price’s excitement was on display as the event drew to a close. “Everybody get prepared for next year because it’s going to be twice as much fun.”