» Fort Worth is many things — a growing city, a cherished way of life, a renegade attitude (in your face, Dallas!). Sometimes, Fort Worth is something even more: an important part of a company’s brand identity. These local items are an unmistakable celebration of their Cowtown connection.
1. Chieffalo Americana Cuff Links
They may not say “Fort Worth,” but these finely sculpted brass Horned Frog cuff links speak louder than words, announcing to all the wearer’s TCU pride. It’s not hard to find frogs in this town, but this dapper duo is designed and handmade right here by hometown haberdasher (and TCU grad) Rodger Chieffalo. $250, Chieffalo Americana. To purchase, direct message through @chieffaloamericana on Instagram.
2. W Durable Goods Logo T-Shirt
Local artisan Daniel Wright handmakes everything he sells in his store inside the historic O.B. Macaroni Building. His brand has become a way of life for many Fort Worthians who like to show support by wearing shirts with a throwback W Durable Goods logo. $25, 108 South Freeway, Ste. 110, wdurablegoods.com
3. Fort Worth Locals FW X TX Hat
The Fort Worth Locals blog has been boasting about the city’s best places to go to shop, eat, drink and see cool stuff since 2015, and it’s also the creative engine behind a diverse collection of Fort Worth-inspired gear that includes T-shirts, stickers, mugs and more for men and women, available online or in a newly opened brick-and-mortar boutique on the city’s vibrant Near Southside. $28. 1208 Magnolia Ave., Ste. 104,
4. National Cowgirl Museum & Hall of Fame Scarf
Wild rags and bandanas play an important role in Western wardrobing, and this colorful silk scarf celebrates the significance. Designed exclusively for the National Cowgirl Museum & Hall of Fame by Rockmount Ranch Wear, it’s a beautiful blend of the museum’s Desert Rose logo, its signature flower spur and the paisley patterning of traditional bandanas. $78, Cowgirl Museum & Hall of Fame.
1720 Gendy St., 817.336.4475, cowgirl.net
5. The Fort Clothing Co. T-shirts
The Fort Clothing Co. has been city-centric since 2013 when it was founded by two intrepid teens. Now in the capable hands of new owners (also with lots of local cred), the company remains focused on spirited shirts, hats, koozies and Croakies that celebrate the wit, wisdom and style of The Fort.
“Texas Is Better” long-sleeved shirt, $38
“Fort Collection” long-sleeved shirt, $42
“Cowboy Riding a Panther,” $30
“Defend the Fort,” $30
By Jenny B. Davis