by Callie Johnston
Q: Tell us a little bit about each of your backgrounds and how your friendship began.
AC: To make a long story short, we were working at the same restaurant in the Stockyards and weren't really friends at first because of our different but strong personalities. Over time, we ended up growing on each other!
AL: The great thing about our partnership is our ability to appreciate different types of style so that we can offer women a great product mix.
Q: What made you want to partner together to start this business?
AC: We toyed with the idea of starting a business for some time. We both had great experience in our separate industries, and we also had a desire to work outside of corporate America. We knew we wanted to be in fashion; we just weren't sure how to execute it. I was a part of a seasonal market working for a wholesaler out of Los Angeles. I fell in love with retail and decided that we should definitely start this business. Using some of those established relationships with vendors, we began to set up a plan.
Q: How would you describe your customer?
AC: The woman we are catering to is between 24 - 35 years of age. These could be women who are entering the workforce or who are starting a family but still want to place emphasis on fashion.
Q: E-tailing has become a major trend due to the ease and efficiency of shopping online. What differentiates Two Birds One Stone from the other online shopping websites out there?
AC: We carry a very limited number of each item. We only carry six of each style. Our inventory is constantly changing to offer our customers unique and one-of-a-kind pieces that are available at affordable and reasonable price points. We also offer personal shopping services. Our customer can go on our website and build a wish list of items. This wish list is viewable to friends, family and to us. Using that, we will reach out to them to set a date and time for a personalized fitting where they get to try on all the styles they have selected on the website. There is a small travel fee of $50, but this is applied toward any purchase made.
Q: What options are on your website for a woman who needs something last minute?
AC: We make our personal cell phones available on the website. We ship within 24 hours, or we will make the styles available for immediate pick up.
Q: How do you select your vendors?
AL: We have chosen our vendors with price point and style in mind. We do a lot of research on wholesalers that can accommodate the price point while maintaining high quality.
Q: How can shopping online be easy and fun for women?
AC: Shopping with Two Birds One Stone is so easy for women in the Metroplex because we are local and our contact information is available where women can call us and ask us how a style fits, and we can really connect with the client.
AL: We are also offering a blog where our customers can keep tabs on upcoming events, promotions, and information on the store.
