MELT Ice Creams Expands Again — to Sundance Square

MELT Ice Creams

A different ice cream brand is filling Sundance Square's now-vacant Paciugo spot — but this time, one that's a little more local.

Sundance Square announced Thursday that MELT Ice Creams will open a 550-square-foot storefront at 308 Houston St. in July. The announcement comes less than a week after MELT celebrated the grand opening of its Dallas location in the Bishop Arts district. 

“MELT is a great example of a successful locally owned and operated company that is expanding its brand,” Johnny Campbell, president and CEO of Sundance Square, said in a statement. “We are thrilled MELT chose Sundance Square for its next location. Sundance Square’s high visibility, ample parking, consistent traffic, special events and security offers entrepreneurs a proven commodity.”

This will be the third location for the ice cream shop. Founder Kari Crowe-Seher launched MELT in 2014 and opened its flagship store on Magnolia Avenue in 2016. The company also has a headquarters and kitchen in the O.B. Macaroni Building (dubbed the "Joy Factory") in the Near Southside. 

The Sundance Square location will offer MELT's six signature "Always Flavors" like Cookie Crack, Salt Lick and Velvet Vegan, with 5 percent of sales from Beans going toward a nonprofit (this year's nonprofit is The Center for Transforming Lives). In addition, four other "Sometimes Flavors" will change every six weeks. 

"Our MELT family is excited to give visitors of Sundance Square a taste of the local flavor," Crowe-Seher said. "By joining the Sundance Square family, we get the opportunity to serve national and international travelers who are looking to explore a taste of Texas."