Fort Worth Back at SXSW for Round 2


Let the South by Southwest buzz begin again.

by Rebecca Williams

Let the South by Southwest buzz begin again.

For the second year in a row, Visit Fort Worth will return to South by Southwest, bringing Fort Worth music, food, spirits, technology and film to an international audience in Austin on March 8-9.

This year’s activation, Fort Worth on Rainey, will include a 15K ride with Mayor Betsy Price, interactive culinary experiences and catering from Chef Tim Love, Mrs. Renfro’s Salsa, Firestone & Robertson Whiskey, meetups with film and travel personalities, a Lockheed Martin flight simulator and the recently debuted Bell’s Future Flight Controls simulator.

“We are excited to be at the heart of SXSW on Rainey Street," said Bob Jameson, president and CEO of Visit Fort Worth. "We are grateful to our partners for investing in bold new marketing efforts like this.”

Other partners in this collaborative initiative include the Fort Worth Chamber of Commerce, the Fort Worth Promotion & Development Fund, Clearfork, Mellow Johnny’s, Printed Threads, the Fort Worth Film Commission and Hear Fort Worth.

“SXSW is a global destination for professionals and a strong platform to boost awareness of our city,” said Mitch Whitten, executive vice president for marketing and strategy at Visit Fort Worth. “This is part of our plan to share the Fort Worth story in exciting ways.”

Musical acts featured at Fort Worth on Rainey include:

  • Danni & Kris
  • Abraham Alexander
  • DJ Sober
  • Lou Charles
  • DJ Chico
  • Smooth Vega
  • DJ Rizkilla
  • Ansley
  • Solar Slim
  • DJ Jason Fairies of Neon Indian
  • Jack Barksdale
  • Matthew McNeal
  • Quaker City Night Hawks
  • Grady Spencer & the Work

More information about Fort Worth on Rainey can be found on Visit Fort Worth's website