TCU to Begin Selling Beer at Baseball Games

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by Meg Hemmerle

What’s a baseball game without a hotdog and beer? TCU appears to be asking itself that question. 

During the final seven home games of TCU Baseball, beginning Wednesday at 6:30 p.m. versus Dallas Baptist, the university will begin a pilot program selling beer at the concession stands for general ticket holders.

TCU has had alcohol sales in club and suite areas in Amon G. Carter Stadium, Schollmaier Arena and Lupton Stadium, but this is the first initiative to sell alcohol to the general public at athletic events.

According to TCU Director of Intercollegiate Athletics Jeremiah Donati, the university believes “this pilot program of beer sales for our remaining home games will enhance game-day atmosphere and keep up with a national trend.”

“We appreciate the support of head coach Jim Schlossnagle on this project,” said Donati. “He also believes this will improve the ballpark experience. With this pilot program, we do want to emphasize that our top priority will be safety and cultivating responsible behavior.”

As part of the pilot program, there is a new stadium policy that bans re-entry into the event without the purchase of an additional tickets.

Beer sales will begin when Lupton Stadium gates open one hour before first pitch and end at the top of seventh inning. All beers will be served in opaque plastic cups. No bottles or cans will be distributed.