West 7th Rebrands with New Name and Design

West 7th, the development that opened in 2009 spanning five city blocks and 1 million square feet, is rebranding. Meet Crockett Row at West 7th. Christina Ruiz-Goodwin, marketing director of Crockett Row at West 7th, announced today during a media event that the retail and dining destination has changed its name, inspired by Crockett Street which runs through the development. Along with the name, the development released a new, more modern logo, as well as upcoming event plans and tenant announcements.

Many of the new plans revolve around infusing local art and culture into the development. From a room inside Art 7 Gallery, the team unveiled plans to showcase local art regularly throughout the development (a growing Fort Worth trend), host a local filmmakers festival in October, and Illuminate, an event focused on light-art installations in November.

Crockett Row at West 7th (CRW7, anyone?) has tagged Bennet Benner Partners to design architectural elements including platforms for showcasing art. The new design will also house water features and shaded structures, encouraging patrons to slow down, sit and stay awhile.

Today’s announcement included news on new tenants. Common Desk, an industrial chic coworking space, will open in September in a 13,000-square-foot space at 2833 Crockett St. The office will be the fourth Dallas-Fort Worth location and have 75 shared seats, 110 dedicated desks, private offices and conference rooms, plus an outdoor patio and a hospitality bar with snacks and coffee.

Local third-party logistics company C.H. Robinson, currently located near I-35W and 820, will relocate to an 11,984-square-foot space at 812 Norwood St. in August.

“Both [Common Desk and C.H. Robinson] will help populate the daytime visitors to the project,” said Peter Jacobson, Senior Vice President of The Woodmont Company.

Vestar, the company that manages Crockett Row at West 7th, partnered with The Woodmont Company about a year ago to lead the rebranding and a strategic leasing campaign to reposition the property’s street-level retail space.

“It was just time for us to rebrand and better identify ourselves within the district,” said Ruiz-Goodwin.
    
As announced in April, West Elm will also open this summer in an 11,000-square-foot space at 2869 W. Seventh St.
    
In addition to Illuminate and the Local Filmmakers’ Festival later this year, a Blues Brunch in July will feature a bloody mary bar and local band Legacy 4. Some existing events will remain, including the Chalk Art Festival in September and the Starlight Symphony show in December.
    
Look for signage with the new Crockett Row at West 7th brand to be installed in the coming months.