Audience Development Specialist

We are a growing publication media group based in Fort Worth that offers its employees a fast paced, fun and rewarding work environment

The Company:
Panther City Media Group is a multi-publication media company in Fort Worth, Texas that produces Fort Worth HOME, Fort Worth, Inc. and the city’s number one local magazine, Fort Worth Magazine.

The Position:
We’re looking for a web marketing guru and list czar that can help grow our online audience across all of our digital touch points (followers, web users, newsletter recipients, online subscribers, etc.)

Responsibilities:

  • Collect, grow and organize our house lists into dozens of groups, segments and tags
  • To develop, organize and manage client and audience data across CRM and EMS systems
  • In charge of all email marketing: subject line strategy, timing, number of mail-outs, A/B testing, etc.
  • Provide analytics and strategy for email marketing
  • To create a data collection schema and ensure that all inbound audience and client data is captured the same way
  • Integrate customer and audience data into a single cohesive platform to use for digital marketing and sales
  • To provide a monthly strategy for audience development and acquisition across all digital touchpoints: followers, web users, newsletter recipients, online subscribers, etc.

Requirements:

  • An excellent understanding of EMS platforms like Mailchimp, Constant Contact etc.
  • Experience using CRM platforms like HubSpot or SalesForce
  • Experience with managing, creating and growing audiences through email and list management strategies.
  • Experience with email automation like SendGrid or MailChimp Automation (Mandrill)
  • Ability to implement and integrate audience acquisition across social media or other web platforms
  • Experience with marketing campaigns through polls, contest, giveaways and games
  • Experience with web hooks and connectors for EMS systems
  • Must have excellent writing skills
  • Must have simple html and CSS skills
  • SMS marketing experience is a plus

 

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