WestBend Gets New Menswear Retailer

Bonobos sets up shop between Warby Parker and Drybar.

Another day, another tenant announcement for one of Fort Worth’s newest developments. WestBend announced in August that popular men’s apparel retailer, Bonobos, will open at the mixed-use development off of University Drive.

“In response to the growth of online shopping, Bonobos rethought the process of how we purchase clothes, and ultimately how they engage with their customer. In the same way, we are rethinking how we curate our retail space at WestBend by focusing on adding tenants, design elements and amenities that create a unique experience,”  Terry Montesi, CEO of Trademark Property Co., said in a press release.

Bonobos launched online in 2007, specializing in men’s pants in a flattering cut and grew to become the largest apparel brand ever built on the web in the U.S. Each retail space, referred to as a “Guideshop,” gives buyers the chance to shop the brand in person with a one-on-one guide. Purchases are then shipped directly to your home or office.

“We’ve seen tremendous success at our Plano and Dallas locations, so Fort Worth was a natural next step for us,” said Erin Ersenkal, chief revenue officer at Bonobos.

The 1,200-square-foot location wiil open between Warby Parker and Drybar this fall.